Watch Intro Video


Ready to get crystal clear on how to design and develop your online course from scratch?

Does this sound like you?

  • When you sit down and get started on your course you get overwhelmed with what you need to do so you just put it aside.

  • You are wasting endless hours researching the steps you need to take and tools you need to use to create your online course and you are still confused.

  • You’ve downloaded lots of freebies and watched all the webinars but you still haven’t created your course and are left with a ton of unanswered questions.

Join Over 10,000 Successful Students


Christopher Pappas

MBA. M.Ed. / Founder of eLearning Industry

"If you can't explain it simply, you don't understand it well enough," Einstein has said. Marina is able to explore in depth, complex topics and distill the densest ideas into clear language that’s easily understood by her target audience.

Kristin Espinar

IELTS Coach, Founder of Activate Your IELTS

This course is thorough and has a fantastic design flow. The information itself is comprehensive and it was clearly designed by an industry expert! I feel lucky to have been able to take this course with Marina. Thanks again, Marina!

My name is Marina Arshavskiy and I am here to help you design and develop your perfect and profitable online course!

Now, imagine how you’d feel if you knew the steps you need to take to develop your course. What if you could build your course without sacrificing your precious time searching for answers, tools, and strategies? 

How would you feel if you’d be able to learn everything about course creation from a professional award-winning instructional designer with more than 15 years of experience

Guess what? This is no longer a dream! With the right framework, you can confidently design, develop, and launch your perfect course in less than 3 months.

I am an award-winning, professional instructional designer with more than 15 years of experience and I’ve been helping people like you design result-oriented, transformational, and profitable online courses. I take the guesswork out of your course design and development and help you create a stream of passive income in a matter of short few months. 

This course will show you EXACTLY how to create, launch and sell your own online course while following up-to-date instructional design strategies and techniques!

Want to create and launch your own profitable online course?

Join my program and finally get it DONE!

Course curriculum

  • 1


    • Welcome!

  • 2

    Module 1 - Setting Your Mind In the Right Direction

    • Motivation

  • 3

    Module 2 - Conducting Keyword Analysis

    • Conducting Keyword Analysis

    • Search Engine Optimization (SEO)

    • SEO Checklist

    • Action Steps: Analyze Your Keywords

  • 4

    Module 3 - Finding Your Niche

    • Find Your Niche

    • Choose Your Course Topic

    • Conduct Audience Analysis

    • Action Steps: Choose Your Topic

  • 5

    Module 4 - Determining Your Course Type

    • Types of Courses

    • Action Step: Determine Your Course Type

  • 6

    Module 5 - Adult Learning Theories

    • Andragogy and Adult Learning Theories

    • Learning Styles

    • Generational Learning Styles

    • Motivation

    • ARCS Model of Motivational Design

    • Personalization

    • Learning Styles and Tactics

    • Action Steps: Determine motivational approaches to your course

  • 7

    Module 6 - Memory: Increasing Learners' Retention

    • Memory

  • 8

    Module 7 - Writing Measurable Learning Objectives

    • Learning Objectives

    • Blooms taxonomy - Affective Domain

    • Blooms Taxonomy - Cognitive Domain

    • Blooms taxonomy - Psychomotor Domain

    • Revised Bloom's Taxonomy

    • Action Steps: Design Measurable Learning Objectives

  • 9

    Module 8 - Planning Your Course Content

    • Six Principles of Effective ELearning

    • Identify Content for Each Learning Objective

    • How to Outline Your Course

    • Scripting Your Online Course

    • Creating Reusable Learning Objects

    • Outline and Storyboard Template

    • Storyboarding-Template

    • Design Plan

    • Mindmap for the Course

    • Course Planning Curriculum

    • Course Content Mindmap

    • Action Steps: Plan Your Content

  • 10

    Module 9 - Presenting Course Content

    • Gain Attention

    • Storytelling

    • Types of Videos

    • Creating Videos for Your Courses

    • Recording Audio for Your Courses

    • Graphic Design for Online Courses

    • Creating a Lesson Plan Using Gagne's Nine Events

    • Gagne Methods

    • Adding Supplementary Materials to Online Courses

    • Action Steps: Determine Your Presentation Methods

    • Action Steps: Record Your Video

  • 11

    Module 10 - Implementing and Launching Your Online Course

    • Alpha, Beta, and Pilot Testing

    • Quality Assurance Checklist

    • Hosting Your Online Course

    • Action Steps: Prepare for Your Launch

  • 12

    Module 11 - Marketing Your Online Course

    • Modern Marketing

    • Marketing Strategies

    • Bonus - 40 Blog Post Ideas

    • How to Price Your Online Course

    • List Building

    • Bonus - Email Sequence Templates

    • Bonus - Welcome Email Sequence Templates

    • Bonus - 136 Email Subject Lines That Convert

    • Action Steps: Create Your Marketing Plan

  • 13

    Module 12 - Social Media Marketing for Your Online Course

    • Marketing Your Course on Social Media

    • How to Promote Your Course on Social Media

    • Bonus - 30 Social Media Content Ideas

    • Bonus - Social Media Posts - Templates

    • Action Steps: Promote Your Course on Social Media

  • 14

    Module 13 - Creating Your Launch Plan

    • Your Launch Plan and Sales Funnels

    • Bonus - Launch plan

    • The Perfect Webinar Framework

    • Bonus - Webinar Email Sequence Copy - Templates

    • Action Steps: Create Your Launch Plan

  • 15

    Module 14 - Building Your Website

    • Your Website

    • Website Components

    • Testimonials

    • Action Steps: Plan Your Website

  • 16

    Module 15 - Writing Effective Copy

    • Writing Copy That Sells

    • How To Make Your Copy Effective

    • Course Title That Sells

    • How To Write Effective Sales Letters

    • Action Steps: Write Your Copy

  • 17

    Module 16 - Automation and Scaling

    • Outsourcing And Using Virtual Assistants

    • Tools

    • Action Steps: Outsource, Automate, Scale!

  • 18

    BONUS: Social Media, Webinar, and Slide Deck Template Toolkit

    • Social Media, Webinar, and Course Templates

  • 19


    • Thank you!


Don't lose this opportunity to create a top-selling course - the easy way

Trusted Clients

Don't lose this opportunity to create a top-selling course - the easy way


  • How is this program different from other online programs for course creators?

    You will get unlimited access to the training. You will also get lots of supplementary handouts and templates that you can use to create your own courses. In addition, there is a discussion board where we talk about the course, your problems, and All Things Digital Learning! And, the best part is that, in addition to all the cheat sheets, action plans, and worksheets, you’ll get the plug and play email marketing copy, social media posts templates, the step-by-step launch plan, the Perfect Webinar framework, as well as the course and webinar templates! This means you won’t need to invest in expensive copywriters and graphic designers. And… you will be learning from an award-winning instructional designer with more than 15 years of experience who helped thousands course creators design successful online courses! All for the price of $297!

  • I’m busy! How will this program save me time?

    I get it. My goal is to provide you with actionable information that you can implement right away…not “fluff” that sends you in a million different directions. You’re saving time by joining my Idea to Course program and getting an actual system and process to start creating truly effective online courses, rather than taking shots in the dark and figuring things out on your own or investing in expensive training courses that never actually show you the best practices for creating impactful courses that brings measurable results.

  • How do you support students as they work through the training?

    I want you to be successful and I’ll be there for you to answer questions and clarify things, as needed. Underneath each training video, you’re invited to comment, post your questions and get the help you need. If you are having a challenge you need help with, write and we’ll take care of you as quickly as we can. There is also a discussion board where you can ask questions, discuss problems,or anything else related to the program or the course you want to create.

  • Can I take this program on my own time?

    Yes, all phases of the program are 100% self-paced, which means you can enjoy it at any time and place.

  • Can I repeat some of the lessons in the program?

    Definitely! Once you purchase the program or a phase in the program, you get unlimited access to all lessons, downloadable materials, and future updates. You don’t need to worry about renewing your access! Just login and start learning!

  • Is there a money-back guarantee?

    Of course! I genuinely want you to succeed, which is why I offer a 7- day money back guarantee. But, let me say this upfront. This Idea to Courses the most comprehensive, step-by-step implementation program for those who are committed to creating successful online courses. I am confident that if you do the work, you’ll get enormous benefit from this program. And I am happy to back that up with our risk-free guarantee. If you do the work and don’t get the value, submit your completed assignments within the first seven days, and get a full and complete refund. Simple as that!

  • What if I have another question not listed here?

    Write to us at and we’ll happily take care of you.